In my "Rapid Success" video series I deliver a top communication tip in 90 seconds or less. In this video I give you my top tip on how setting the frame in a meeting, pitch or presentation can increase your influence.
It’s been a busy few weeks. Since November 1st I’ve been up and down the East Coast Mainline more times than I care to remember, delivered 10 days of training for a total of 152 delegates, been photographed for a magazine feature, run my first ever webinar, compered a 3-day conference for 300 people and won a small business award. The most exciting thing of all though, has been meeting and working with three of my heroes. This month I’ve been lucky enough to spend time with Sir Clive Woodward (World Cup winning rugby coach), Richard Reed (founder of, in my opinion, one of the coolest companies in the UK, Innocent Smoothies) and Daniel Priestly (author of the best selling books Key Person of Influence, Entrepreneur Revolution and Oversubscribed).
When I spoke with them, all three shared some amazing insights into business, performance and success, however the most striking thing for me was how evangelical all three of them were about the need to have a coach or mentor if you want to achieve your dreams.
When you think about it, it’s obvious. Look at any olympic athlete, premiership football team, Hollywood actor or FTSE 100 CEO, they all have coaches and mentors, people who can offer an outside perspective, help them to focus on the important tasks and ultimately enable them to perform at the top of their game. If you’ve ever been lucky enough to work with a personal trainer, you’ll know how much quicker you get the results you are looking for compared to turning up at the gym on your own, floating about from machine to machine and doing whatever exercises take your fancy.
Why is it then that so many “normal people” don’t see coaching as important and urgent? They see it as the icing on the cake rather than the foundation for success. So many business owners put off investing in themselves until they’re making more money – If a football club waited until they’d won a few games before they bothered getting a Manager, you’d think they were mad! So many companies offer their staff training if they hit their targets, rather than offering their staff training to make sure they hit their targets – If the GB cycling team had just gone out for a few practice rides whenever they felt like it and waited to employ Dave Brailsford and his team until after they’d won a few races, they would never have taken gold at London 2012. So many talented individuals wait to work on their “soft skills” until they get promoted – If Rene Zellweger had waited to get a voice coach to work on her English accent until after the Bridget Jones movie was a box office hit, there would have been no box office hit.
The “normal’ approach doesn’t work. Extraordinary people have a coach. It helps move the dial in the right direction. It holds you to account. It makes you show up as the best version of yourself. For the last twelve months I’ve been working with not one but three coaches and it’s been a complete game changer for me. There have been moments when I have questioned the financial investment. There have been moments when I’ve wanted to hide from their scrutiny. There have been moments when I felt like I was too busy to make time for our sessions. But ultimately it’s made me better at what I do. It’s helped me serve my own clients better and it’s enabled me to have a month like November.
The reality is that we don’t invest in a coach to learn a technique or a methodology, we invest in a coach to achieve a result. My one-to-one clients don’t come to me to improve their presentation skills and performance. Not really. They come to me to get more confidence, make more sales, become better leaders, achieve expert status, negotiate better deals and have more influence.
As we head into December it’s time to start reflecting on the year that’s past and planning for the year to come. Don’t just take my word for it… If you want to make 2016 your best year yet, listen to Sir Clive Woodward, Richard Reed and Daniel Priestly… Get a coach!
If you’re interested in finding out how you can work with me to kick start your year click HERE. If I’m not the right fit, that’s fine, I just urge you to get out there and find someone who is. You won’t regret it.
In this video I reveal the simple secret for grabbing your audience’s attention and getting them onside from the word go.
You’ve got seven seconds to make a first impression. Make them count!!
I’d love to hear how you get on with implementing this strategy so please leave me a comment in the box below.
There are many things you can do to make your audience love you but in my opinion the simplest and most effective is to make brilliant eye contact.
In my latest video I give you my top three tips for connecting with your audience using your eyes. If you find eye contact a little uncomfortable or you’d just like more engagement with the people you’re talking to, then this video is for you.
I really appreciate the comments these posts have been getting recently. It’s been amazing to hear people generously sharing their experiences and their own ideas for how to be brilliant communicators. So, if you’d like to join the debate I’d love to hear from you in the box below.
What a match! Novak Djokovic pounded a cross-court winner past Roger Federer on Sunday afternoon to seal his third Wimbledon championship and ninth grand slam title. But what can the world’s most famous tennis tournament teach us about public speaking?
#1. Love your audience.
In a game of tennis the cheers of the crowd make a big difference. When they feel like the audience is behind them, it can give players a big boost. When they loose the audience, Centre Court can be a very lonely place! Standing in front of large groups of people can make us nervous. Put yourself in Djokovic or Federer shoes and imagine standing in front of an audience of 15,000 people (plus a few million more watching from home)… pretty scary stuff!! For most of us the idea of presenting in front of 100 people causes anxiety. So what can we do to make sure that we give a confident performance and get our audience on our side?… Simple. Show them some love!
The big secret is that there is little difference in speaking to an audience of one or an audience of one thousand. I understand that it feels different but don’t let that feeling fool you. Look at the people we consider great speakers, Steve Jobs, Barack Obama, Stephen Fry, they all have different styles and different subject matters, yet they all have one thing in common: whatever the size of their audience, they make every single person feel engaged and special. Treat the people you’re speaking to as if they were your best mates and you can’t go wrong. Just like in a game of tennis, the audience is your friend and they want to be part of your success.
#2. Focus on the task at hand.
It’s easy to get distracted, especially when things don’t go our way or we make a mistake. However, great performers and athletes focus on their objective and don’t let themselves get pulled off course. If we stumble over a word when we are speaking or forget to mention a key point, we can often spend the next few minutes beating ourselves up. When we see this on the tennis court we know a player is in trouble. If they can’t move on quickly they will find themselves heading towards defeat. The key to success is having a strong objective to focus on. If you know what you are trying to achieve – to inspire the audience or to challenge their current way of thinking for example – then you can direct your energy towards that goal when you find yourself in trouble. If the goal is big enough and exciting enough it will outweigh any negative emotion and help you to continue to move forward. Without a strong objective you’ll trip yourself up at the first hurdle and find yourself crashing out of the competition!
#3. Get in the game.
The more you do something the easier it gets. No athlete, whether professional or amateur, would ever advocate competing in their chosen discipline without first putting in many hours of hard work before the event. In the same way that Djokovic spends most of his time training, you have to seek out opportunities to speak in front of large groups. So many people say “ I’m not a public speaker, I’m just no good at it”. The truth is that if you’ve ever had a single interesting conversation with another person in your entire life then you already have all the skills that you need to be a great public speaker in front of thousands of people! It’s just a case of practicing (and working with a good coach) to find out what works and what doesn’t. Djokovic has been knocked out of many more competitions than he’s won but that doesn’t stop him playing, in fact it probably makes him more determined. That’s the sign of a true champion in any discipline!
What do you do to make sure you “win” when you’re performing in front of a large audience? What other professions have you learned lessons from? I’d love to hear your ideas (and what you thought of the match!) in the comments box below.
No presenter in their right mind would set out to bore their audience to death! So why is it that so many presentations start in such a dull way?
“Good morning everybody, it’s very nice to be here. I hope you had a safe journey….” SO WHAT!?
Research suggests that it takes less than seven seconds to make a first impression, so the way you kick things off really counts! If you want to stand out from the crowd it makes sense that you have to do things differently from everyone else but most people are scared of rocking the boat. I’m confident that if you try one of the simple techniques I’m going to share with you below you’ll never fail to grab you audience’s attention again.
#1. DITCH THE NICETIES
Thanking people for their time, starting with your biog or giving an overview of what you’re about to cover puts you on the fast track to forgeability. So many people set themselves up to fail by beginning their presentations with what I call “middle management speak”. If you’ve got the courage to stand up in front of an audience then I’m sure you’ve got something important to say. So, don’t let it get buried under tons of small talk. Worse still never start with an apology. I’ve yet to see anyone start their TED talk by saying “I know you’re busy so I’m going to keep this brief. I promise not to take up too much of your time”!! The bottom line is, if what you’re about to say isn’t important, get off the stage and send an email instead!
So, assuming you’ve got something you really want to share, how should you begin?…
#2. START WITH A FACT OR A QUESTION
One of the best way to begin a presentation is make your audience curious. Starting with a fact or a question means that audience members have to engage their brains. How many times have you been bored watching someone go through their PowerPoint slides? .... It’s impossible to stop your brain from trying to answer the question! A bold statement or fact at the top of a presentation has the same effect. It also signals to the audience that you’re different and that you’re not going to follow the same format as everybody else.
#3. STOP BEFORE YOU START
My third tip is probably the most powerful and can be used in all sorts of situations, not just presentations. Rather than bounding up to the front of the room and starting to talk straight away, try the following technique. Walk up to the spot you are going to speak from, stop, take a deep breath and count from 1 to 7 in your head, all the time making gentle eye contact with your audience. Most people start talking straight away and this means that the people watching you don’t have a chance to take you in. Stopping before you start allows them this opportunity and also give you a chance to calm your nerves before you open your mouth to talk. Not only will you have instant gravitas you’ll also make sure that you have the audience’s full attention so that they don’t miss any of the important stuff you’re about to say!!
Are you brave enough to try out one of the techniques above in your next presentation? If you are, I’d love to hear what impact they on you and your audience, so please share your experience in the comments box below.
Until the next time