The Power Of Telling Your Story

The Power Of Telling Your Story

In Flow founder Dominic Colenso was really privileged to be be asked to give a TEDx Talk in Vitoria Gasteiz, Spain earlier this month. Here is his take on the power of telling your own story…

Take some time out! The importance of connection.

Connection.jpeg

It’s been a hectic few months. I’m not complaining at all. I’ve had the pleasure of training some amazing delegates and speaking at some brilliant events and now it’s time for a rest. I’m taking next week off and I can’t wait! Of course I’m looking forward to a few lie-ins and the thought of not checking my emails is very appealing but I’m most excited about the extended opportunity to connect – with myself, with my loved ones and with my environment. It might sound a bit fluffy but connection is so important for our wellbeing and happiness and it’s a fundamental ingredient for high performance.
It All Starts With You

It may sound selfish, however, the key to being truly connected is time for yourself. If you’re not in touch with your own sense of purpose, your values and your emotions, then it’s impossible to make anything more than a superficial connection with those around you. If you want to function at a higher level, you have to be in deep connection with the things you are trying to achieve. If what you are doing doesn’t make you want to jump out of bed in the morning, then it’s unlikely that you’ll stick to the plan when temptations or opportunities for procrastination present themselves.

Now don’t get me wrong, you don’t have to love every little task you do, you just have to understand how each step you are taking is part of the overall journey you have chosen to embark on. I spent a good chunk of yesterday going through the business accounts. If I’m honest it’s the part of being an entrepreneur that I enjoy least. However, I know that if I want to succeed in my mission of helping people reconnect with the spoken word, I need to have a viable business that makes money and being on top of the numbers is an essential part of that.

Next week I plan to carve out some quality time each morning to focus on the bigger picture and prepare myself for the exciting challenges that lie ahead. I find that the knock on effect of this is that once I’ve had my “thinking time” I can be much more present and connected with my family. I get to really enjoy the time we spend together without getting distracted by the “work noise” that pops into my head. I’m the first to admit that I often find it difficult to switch off – I love what I do – so working in this way allows me to stay connected to all parts of my life by simply choosing where I place my focus. And I don’t just do this during the holidays. Whenever possible I start the day with planning time and some headspace, so that by the time I reach the office or the training room I am ready to hit the ground running.

There’s Always Time

One of the biggest objections I hear when I talk with people about the importance of connection is “I don’t have time”. We tend to wake up in the morning and get straight on the treadmill of life. We spend our work day moving between meetings, phone calls and emails without taking the time to breathe. Not only do we fail to make time for ourselves, we fail to make time for others too. We tend to see our interactions with colleagues and customers as transactional rather than transformational. When we do this we miss a massive opportunity.

The old adage that time is our only finite resource is often overused. What’s vital to remember though is that we are free to choose how we use it. If you had to find 10 minutes in your day to do something of “life or death” importance, you would. Of course you would also have to let something else slip to do it -  that goes without saying. So what we’re really talking about is not a lack of available time but our choice of priorities. What value do you place on connection and what are the benefits of making it non-negotiable? It might be easier to have superficial “yes” or “no” conversations with colleagues and team members but what could be gained by going beneath the surface and working for deeper understanding? Getting out from behind your desk at lunchtime and seeing the world around you will create infinitely more opportunities and spark infinitely more ideas than eating a sandwich at your desk hunched over Facebook. We must take responsibility for creating space in our life. No one else can do it for us.

So, whether you need to focus on connecting with your purpose or connecting with those around you I encourage you to take some time-out this week. Are you sure you don’t have 10 minutes?...

All Change. The time has come for a new style of leadership.

MindTheGap.jpeg

Recent political events in the UK have left the establishment across the globe reeling. What’s next? What will be the impact? Where do we go from here? Whilst the answers to these questions have yet to unfold, what is clear is that traditional methods of leadership aren’t working. This isn’t just a massive problem for the political class. Over the coming weeks and months the pain will be felt by business leaders and managers in every corner of the economy. Whether Brexit will leave Britain better or worse off in the longterm is irrelevant. The only certainty right now is uncertainty. Businesses that embrace the challenge are the ones that will succeed. Leaders who can galvanise their employees around a positive vision for the future and create forward momentum will reap the rewards. The map no longer reflects the territory. The time is ripe for pioneers.
For many people current events have created a generalised feeling of uncertainty and inertia. Motivational leadership is not enough. Rallying cries and calls to action will fall flat. If we want people to come on a journey with us, we need to engage them and help them understand their role. In order to create lasting positive change and unlock the opportunity that a shake up of the status quo undoubtedly creates, we need to step into a phase of “Activational  Leadership”. We need to work with our organisations and teams to truly understand the lay of the land from all perspectives and then quickly create a consensus for action. The role of the leader becomes that of the editor-in-chief, sifting through the narrative to distil the best, most compelling story to tell and then presenting it in the most exciting way possible. It is vital that leaders have the ability to ask the important questions and then communicate their findings so that individuals understand their roles clearly and feel compelled to act. As leaders we need to help our people connect to a strong sense of their own identity and then enable them to embody it.

So what do I mean by Activational Leadership? Activational Leadership focuses on moving our followers to action and requires three key skills: the ability to listen, the ability to tell stories and the ability to coach. Combining these three attributes allows leaders and managers to empower employees to take responsibility and most importantly to act.

Top down initiatives in the current climate will, at best, be stalled by a disengaged workforce or, at worst, be rejected outright by people desperate to have their voices heard. If we want to heal division and sooth those in our organisations who feel disengaged or disenfranchised, we have to commit to taking the time to listen deeply. When people feel they have a voice, they feel able to contribute constructively to the conversation – if their audience is listening they don’t need to shout.

The next step for us as leaders is to uncover the story. Facts and figures are not enough to achieve buy-in. We need to paint pictures with words. We need to create opportunities for our employees to associate with the narrative and place themselves at the heart of the action. Storytelling is a shared experience and when the audience is compelled to re-tell or pass the story on, the ultimate form of engagement has been created.

The final step is then to adopt the role of coach and support our employees to create their own victories which will in turn drive the action forward. The ability to communicate in this way is a multiplier and creates leverage. Rather than one person trying to pull or push an organisation into motion, multiple catalysts for change are unlocked. The best coaches will then find ways to harness that energy and channel it to support the narrative.

This shift in leadership style won’t necessarily be easy and will certainly require effort. Whilst not all leaders and managers have these skills today, they can be taught. The companies that succeed will be the ones willing to take risks, adapt and invest in developing their people to rise to the challenge.

Meaningful Minutes - How To Increase Your Presence

I’m often asked by people how they can have more “presence” for me the answer is very simple, make sure you’re “in the moment”, not connected to something that has just happened or to something that’s coming up in the future. In this video I share a simple tool that I use to help me create moments of true presence everyday.
Put it into practice and let me know how you get on in the comments box below.

Keep shining!

Dominic

Simplicity - Why Less Really Is More

Einstein-2.jpg

I’ve been trying to appoint a Financial Advisor over the last couple of weeks. It’s a world that I don’t really understand so I’m looking for someone who is an expert in their field and can then translate all that mumbo jumbo (my technical term for anything that appears on a spreadsheet!) into words that I can understand. I’ve been amazed at how few of the companies I have talked to have been able to do that. I’ve been bombarded with technical language and acronyms, been asked to read “Terms and Conditions” the length of United Nation Treaties just to set up an initial consultation and even had a telephone conversation where an advisor actively tried to evade my questions around fees. Needless to say these interactions haven’t led to me appointing the firms in question! It’s not all been bad news though, I have found two firms who have made things simple and I am meeting with both to see which is the best fit. So, what did these firms do differently and how can you apply the lessons in your line of business?...
Put your audience first

When you’re an expert (I believe we’re all experts in our individual fields) it’s very easy to forget that the person you’re talking to probably isn’t. They haven’t had your experiences and they possibly aren’t as passionate about your subject matter as you are. Rather than broadcast your knowledge at your audience it is important to share it with them. I think we have to take responsibility when we communicate. How can we translate what we are saying into language that the people we are talking to can understand? What examples can you give or questions can you ask that will resonate? For example, when one Financial Advisor started talking about Asset Management, Estate Planning and my projected Net Worth, whilst I had a relatively solid idea of what he was talking about, I felt nervous that I hadn’t quite understood and stupid for not being more knowledgeable. When another asked me to start thinking about my dream lifestyle, the type of house I’d like to live in when I retired and how many holidays I wanted to take each year, I felt excited and empowered. There are many ways to crack an egg. Choose the method that your audience prefers rather than defaulting to your own preference.

Cut out the jargon

Every industry on the planet has it’s own language. It might be very subtle but if you listen hard enough you’ll start to hear words and phrases that you use regularly and instantly understand, which have little or no meaning to the outside world. Whilst these act as a short cut when everyone in the conversation is fluent with the terminology, to anyone outside of the circle hearing this language can be incredibly isolating. When I work with clients on presentations I always ask them to remove all acronyms and “technical speak” completely. Not only does this make it much easier for the lay-people in the audience to understand what you’re talking about, it also ensures that you give proper weight to the terminology that you use. ROI, SIPP, FSA, ISA, IHT, LTV, NI, HMRC – without proper context it’s all just alphabet soup!

Give people time to process

If you’re worried you might be losing your audience a natural tendency is to speed up in order to get things over and done with quickly, or to bombard people with information in order to reaffirm your expert status. In fact you should try to do the opposite. Slow down and say less. It takes people time to digest and process new information. In order to give ideas meaning and give ourselves a chance of remembering new things we need to create connections and pictures in our minds. That requires space, especially with complex concepts. Better to make three key points that land, than to introduce seven topics which all go over people’s heads. You shouldn’t leave your audience exhausted and scrambling to keep up. Instead give them less information and more time to internalise what they are hearing. Trust the people that you are speaking to, if you’ve created the right environment and they need more information they’ll ask questions. If you’ve ever spent an hour on the phone with a Financial Advisor who loves the sound of their own voice you’ll know I’m right!

My final piece of advice is to ask yourself the following question: “Would this make sense to a five year old?”. If the answer is yes then you’re probably on to a winner. It’s not about dumbing down, it’s about conveying your message in a meaningful way that leaves your audience feeling empowered to act. To quote Albert Einstein “If you can’t explain it simply, you don’t understand it well enough.”

Have you got any tips or tricks for communicating complex ideas? Do you think I’m talking simplistic nonsense? I’d love you to join the conversation by commenting in the box below.

Keep shining (simply)!

Dominic

Stop Wasting Time - 3 Steps For More Effective Meetings

Meetings.jpg

Have you ever been to an “update meeting”? These crimes against humanity usually take place first thing in the morning and require employees to pack themselves into crowded meeting rooms to hear progress reports on a variety of projects, most of which they are not personally working on. The concept of sharing information is of course sound but in my experience the execution of most meetings is awful. In theory the idea of keeping everyone in an organisation or team on the same metaphorical page or getting people together to share ideas is a good one but the reality is often a painful experience from which attendees take no real value. Now, I’m not a fan of having meetings for meetings sake but when it becomes necessary to get people together in a room there are three simple steps I recommend you take to protect your only finite resource: TIME.
1. Keep It Snappy!

It is common practice to schedule either 30 minutes or 60 minutes for meetings. The problem is that these go into the diary in back to back blocks and no sooner have you finished one event, than you are magically supposed to be in another location to kick off the next session. Not only does this lead to time slippage and people coming in late but it also encourages you to carry the energy from one meeting into the next. The result: If meeting A went badly, you walk into meeting B feeling negative regardless of the change in subject matter. I had the good fortune to listen to Sir Clive Woodward speak at the end of last year and he offered an ingenious (or even blindingly obvious!) solution to this problem: Create a rule that meetings can only last 15 minutes or 45 minutes and insist that 15 minutes of “travel time” must be scheduled after each event. Not only does this avoid slippage and lateness but in my experience it also makes meetings more productive. There is something about the shorter appointment time that seems to galvanise thinking, cut out waffle and force people to come to decisions. 30 minutes is comfortable. 15 minutes make things urgent!

2. Get Emotional

Good meetings have a clear objective that all participants are aware of and have bought into. However to be truely effective I think you need to go a level deeper and consider how you want to make others feel. All too often when I speak to people about why a meeting is taking place the answer I hear is “to tell people about what’s going on with the project” or “to inform the team about the changes taking place”. If your intention for your next meeting is similar then cancel it immediately and send an email instead! I’m serious! Human beings need to be engaged emotionally. Simply passing on information won’t cut it. If you want to create buy in or get a client excited about your offer, you have to think about what you want them to feel. Maybe you’re trying to inspire, perhaps you want to motivate, you may even want to challenge. Your starting point when thinking about your material should always be the emotional response you want to elicit in the audience. Work in this way and I guarantee that people will have a much greater connection to what you say. It will literally bring your meetings to life.

3. Take Action

There’s nothing more frustrating than arriving at a “follow up meeting” to discover that the things you thought you’d agreed last time round have not been done. Often in a desperate attempt to get out of the room we allow meetings to end without clearly defined action points. This is quite simply a waste of time. Accountability is key. I recommend sending out a list of next actions to all participants within 24 hours of every meeting. This list can be really simple – what the action point is, the time frame agreed for completion and the name of the person owning the action. Not only does it serve as a reminder of what was agreed, the list can then be circulated before any follow up is arranged to ensure progress (The document also forms the basis for the agenda of the next meeting, killing two birds with one stone.). Science also suggests that writing the next steps down is much more likely to produce compliance than a verbal agreement meaning that meetings actually result in action, which surely is the whole point!

I’d love to hear how you make the most of your time and ensure meeting are productive and purposeful so please share any tips in the comments box below.

Keep shining!

Dominic

Resonance - The Key To Connection

Resonance.jpg

I shed an unexpected tear yesterday. The news of Sir Terry Wogan’s death hit me in a surprising way. He was someone that I respected as a broadcaster but I would never have categorised myself as a “fan”. Whilst I have fond memories of watching Children In Need as a kid, I was never a religious listener to his radio programme and I have only vague recollections of his television chat show. Yet, somehow, without me ever realising it he had connected with me. As I read about his passing, I felt sad. Just weeks before, I had had the same experience on hearing the news about David Bowie and Alan Rickman. A sense of loss, a feeling of grief, a tangible connection to people that I had never met. What was it that had moved me? Why did I have such a strong emotional reaction? I’ve been mulling it over for the last 24 hours and I think it comes down to one thing. Resonance.

If I think of all three men, not only do I see their faces but I can hear their voices. All three had unique and distinct tones that were unmistakably them. Through their sound they were able to connect and that connection bound them to their audience. This might all sound a bit “new age” but the reality is much more scientific. When we speak we are simply sending waves of sound towards our audience, which hit the tiny bones in the inner ear and are then decoded by the listener and interpreted for meaning. All this takes a split second but the impact is much longer lasting. Send boring sound waves and you are likely to be forgotten. Send something more unusual or exciting and your message will land.

We talk of ideas “resonating” with us. On a very basic, animalistic level, I think that means that we literally feel their vibrations. The message is felt in our hearts. So, having a rich, resonate voice is important if you want to really connect with your audience. There’s a reason that they used a soft husky voice on those M&S food adverts for example. If the narrator had a sharp, nasal tone, you would be much less likely to dream about the melt-in-the-middle Belgium chocolate pudding that was appearing on your screen! 

Resonance is something that we can develop, some voices have more natural resonance than others but it is a skill that can be worked on. There are simple exercises that you can practice to increase it. However, fundamentally, the trick is to get comfortable with allowing the voice and your message to be heard. Not holding it in – keeping your ideas close to your chest – but being generous and willing to share. I think often we judge the sound that we make. Allowing yourself to be heard can make you feel vulnerable but it is in those moments of vulnerability where you truly connect to your audience. You move past the exchange of ideas and into something more intimate and exciting.  Wogan, Rickman and Bowie are all great examples of performers that could take their audience on a journey, who’s unique voices instantly transported us and who’s messages spoke to our emotions.

Terry Wogan’s poignant parting words to the listeners of his final breakfast show in 2009 have been replayed and quoted many times in the last 24 hours. Simple and powerful they spoke directly to the heart. “Thank you. Thank you for being my friend.”… Imagine if all businesses had that level of relationship with their customers… That, my friends, is the power of resonance.

Keep shining

Dominic

Why OK just isn’t good enough...

OK-e1452674268907.jpg

I love learning and personal development. The bookshelves in my office are crammed with books on goal setting, productivity, creating successful habits and various other “lofty” topics. I have an Amazon Wishlist containing 164 business books I would like to read and my Kindle is littered with half completed manuscripts that I have mined for pertinent content and then cast aside. My problem isn’t appetite for knowledge, it’s retention. I have discovered that whilst I am digesting new information at a rate of knots, I am failing to hang on to the majority of it. I thought I was “OK” at remembering stuff. The reality is, I am not! I have never thought of my ability to learn as an issue but as I work hard to take my life and business to the next level, to push the boundaries of what I think I am capable of, I realise that I need to get some help, I need to develop some new skills. So, I’ve enrolled myself on a SuperLearner course and I’m learning how to rewire my brain to help me remember more and increase my reading speed. I’m determined to make a dent in that massive reading list!
It’s easy to go through life being “OK”, to stay within our comfort zone. The reality is however that if we want to grow, if we want to achieve our dreams, our New Year’s Resolutions, if we want to reach our full potential we have to push for more. We have to move past “OK” and aim for greatness. In my work as a trainer and a coach I meet so many people who say they’re “OK” at communication, that their presentation skills are “fine”, “not something I need to work on”. If I film them presenting and ask them to watch their performance, suddenly the reality is very different. Very quickly they come to realise that something that hadn’t seemed like a problem before, is actually holding them back from what they were trying to achieve. They realise that they don’t currently have the level of skill necessary to consistently win the pitch, inspire the team, get the promotion or whatever else it is they are looking to do. It’s not that they’re bad, it’s just at best they’re “OK”.... The moment they realise that “OK” isn’t good enough, they are able to move forward. Awareness is the key.

As human being’s we’re quick to defend ourselves, to protect ourselves from criticism. We don’t like to make ourselves vulnerable. However, unless we can be truly objective and honest about our current situation, we will find it almost impossible to achieve our goals.

I’m bad at remembering stuff and I’m a pretty slow reader. I am learning skills to change that. What’s holding you back and what are you going to do about it?

Keep shining!

Dominic

Get more confident. Make more sales. Increase your influence.

dominic.jpg

It’s been a busy few weeks. Since November 1st I’ve been up and down the East Coast Mainline more times than I care to remember, delivered 10 days of training for a total of 152 delegates, been photographed for a magazine feature, run my first ever webinar, compered a 3-day conference for 300 people and won a small business award. The most exciting thing of all though, has been meeting and working with three of my heroes. This month I’ve been lucky enough to spend time with Sir Clive Woodward  (World Cup winning rugby coach), Richard Reed (founder of, in my opinion, one of the coolest companies in the UK, Innocent Smoothies) and Daniel Priestly (author of the best selling books Key Person of Influence, Entrepreneur Revolution and Oversubscribed).
When I spoke with them, all three shared some amazing insights into business, performance and success, however the most striking thing for me was how evangelical all three of them were about the need to have a coach or mentor if you want to achieve your dreams.

When you think about it, it’s obvious. Look at any olympic athlete, premiership football team, Hollywood actor or FTSE 100 CEO, they all have coaches and mentors, people who can offer an outside perspective, help them to focus on the important tasks and ultimately enable them to perform at the top of their game. If you’ve ever been lucky enough to work with a personal trainer, you’ll know how much quicker you get the results you are looking for compared to turning up at the gym on your own, floating about from machine to machine and doing whatever exercises take your fancy.

Why is it then that so many “normal people” don’t see coaching as important and urgent? They see it as the icing on the cake rather than the foundation for success. So many business owners put off investing in themselves until they’re making more money – If a football club waited until they’d won a few games before they bothered getting a Manager, you’d think they were mad! So many companies offer their staff training if they hit their targets, rather than offering their staff training to make sure they hit their targets – If the GB cycling team had just gone out for a few practice rides whenever they felt like it and waited to employ Dave Brailsford and his team until after they’d won a few races, they would never have taken gold at London 2012. So many talented individuals wait to work on their “soft skills” until they get promoted – If Rene Zellweger had waited to get a voice coach to work on her English accent until after the Bridget Jones movie was a box office hit, there would have been no box office hit.

The “normal’ approach doesn’t work. Extraordinary people have a coach. It helps move the dial in the right direction. It holds you to account. It makes you show up as the best version of yourself. For the last twelve months I’ve been working with not one but three coaches and it’s been a complete game changer for me. There have been moments when I have questioned the financial investment. There have been moments when I’ve wanted to hide from their scrutiny. There have been moments when I felt like I was too busy to make time for our sessions. But ultimately it’s made me better at what I do. It’s helped me serve my own clients better and it’s enabled me to have a month like November.

The reality is that we don’t invest in a coach to learn a technique or a methodology, we invest in a coach to achieve a result. My one-to-one clients don’t come to me to improve their presentation skills and performance. Not really. They come to me to get more confidence, make more sales, become better leaders, achieve expert status, negotiate better deals and have more influence.
As we head into December it’s time to start reflecting on the year that’s past and planning for the year to come. Don’t just take my word for it… If you want to make 2016 your best year yet, listen to Sir Clive Woodward, Richard Reed and Daniel Priestly… Get a coach!

If you’re interested in finding out how you can work with me to kick start your year click HERE. If I’m not the right fit, that’s fine, I just urge you to get out there and find someone who is. You won’t regret it.

Keep shining!

Dominic

The Power Of Imagination

Imagination-e1446680336137.jpg

On Monday I overheard my daughter playing in her cot. She was completely engrossed in a magical world of her own creation. I put a short post about my observations on Facebook and my wall exploded. The need for us adults to engage our imaginations seemingly struck a chord. 

Yesterday I spent the day teaching a group of engineers the art of storytelling. At first I worried that it might be a hard sell, too far removed from their world of facts and figures. I couldn’t have been more wrong. Their desire to play, to connect with each other on a simpler, more human level was inspirational. 

So why is imagination important? And what are the creative lessons that we can take from the world of make-believe and the arts, that can help us succeed in business? 

Stay Creative 

It may seem obvious, and I’m sure someone else has said it more eloquently but if you can’t imagine something you will never create it. Our ability to envisage the future, to dream big, to think the impossible, is what separates human beings from other mammals and ultimately drives our society forward. Even 20 years ago not many people believed that space travel would be possible for the man on the street. Today, if you head on over to Richard Branson’s Virgin Galactic website you can complete an application form to become an astronaut! In just the last few weeks scientists at Penn University in the USA have been able to 3D print blood vessels. And Elon Musk’s Hyperloop technology has taken a massive step forward and could see us traveling to our destinations in specialised pods at the speeds of up to 760mph. The future is coming! But the only reason it’s coming is that people were brave enough to dream. To think creatively about the worlds problems and push the boundaries of what is possible. It’s easy to fall in repetitive patterns and assume that your situation or the things that you’re working on can’t change. Challenge your perception and ask yourself the magical question “What if…?”

Stay Flexible

I’ve written about the importance of staying flexible before. Our ability to adapt is key to our continued growth both individually and organisationally. When we allow our imaginations to run free something exciting happens. We open up a world of possibilities. We start to see options rather than obstacles. At drama school young actors learn to improvise, a incredibly vulnerable practice but one that can be incredibly liberating. One of the key rules of any successful improvisation is to “accept every offer”. You are taught not to block ideas but to run with them. No matter how odd a curve ball you get thrown, your job is to build on it rather than push back. That doesn’t always happen in “real life”. Human beings have an inbuilt negative bias, its a natural protection mechanism that’s designed to stop us getting eaten by sabre tooth tigers and other dangerous predators but it has no real function in the twenty first century workplace. Instead of saying “yes but….” to the next offer that comes your way, what would it be like to say “yes and….” instead?…

Stay Playful

To quote Plato “You can discover more about a person in an hour of play than in a year of conversation”. When we play, we allow ourselves to connect. We let our guards down and become more human. Play helps us build relationships. Think back to your school days, I bet you can remember the kids who were on your sports team or in your orchestra better than the kids who were in your biology class. Why? Because through the collective experience of playing together, you created stronger bonds. Play is also fun. It provides variety, makes us feel good and boosts performance. When we take time out of the “norm” to do something different, we recharge our batteries. There’s a reason why Pixar animators can decorate their offices in any way they choose… What would happen if rather than looking at problems in a linear way, we were prepared to see them through the eyes of a child and play with them until we found a better solution?

The imagination is one of the most powerful tools in our tool kits but all too often it’s left rusting at the bottom of the bag. I believe that the more we engage with it and dare to use it, the more happy, successful and prosperous we will be.

I’d love to hear your observations about how the power of the imagination has impacted you or your business. Please feel free to share some magic in the comments box below ;-)

Keep shining, and creating and flexing and playing!

Dominic

Lessons In Endurance

DominicMarathon.jpg

What Running 26.2 Miles Taught Me About Business

On Sunday 11th October I ran my first marathon. Historically I am not a runner. I signed up for the challenge because I wanted to give something back to the fantastic hospital that treated my daughter after she had an accident at the beginning of the year. It was a personal challenge but also a very public one. I had told all of my family and friends about what I was doing in a effort to raise as much money as possible. I was then contacted by a TV production company who were interested in my story and wanted to film me training and during the race for a documentary they were making about the event. I had nowhere to hide…

I’m not going to lie and say it was easy, it was the most physically and mentally demanding thing I’ve ever done. The race and the months of preparation challenged me in ways I hadn’t expected and there were moments when I doubted that I’d be able to complete the challenge. But I did. In 4 hours 31 minutes. A time of which I am incredibly proud. The whole experience has changed me as an individual and as a business owner. It’s made me change the way I think about the challenges I face and it’s made me more determined than ever to succeed at those things that I choose to do. It was a brilliant experience. Here are the lessons I learned along the way…. 

Take it one step at a time

There’s nothing sexy about training for a marathon. Just like any major project with a delivery date way off in the future, the thought of achieving your goal, of crossing the finish line, is exciting and extremely appealing. However, the reality of what comes before that celebration, the journey you must go on to get there, is pretty bloody boring and full of lots and lots of hard work. I had just under nine months to train for the race and after the initial excitement of starting the project had worn off, it was very hard to find the motivation to leave the house on a cold, wet Sunday morning to go jogging for two hours. I soon discovered the importance of splitting the journey into bite-sized chunks, mini-projects or milestones that I could tick off along the way. Complete at least 2 runs a week. Run a half marathon. Run for 3 hours without stopping. All little goals within the bigger goal that gave me a sense of achievement and of forward momentum. As a result I now include milestone in all of the projects within my business which not only gives me and the team a way to measuring our progress but also helps us resist the urge to cram all of our preparation in just before the deadline. As any marathon runner will tell you, pacing is the key!

Find yourself a cheerleader

The road to success can be pretty lonely. We’re all our own biggest critics and when things start to veer slightly off track we can be pretty quick to put ourselves down. We go straight to our default negative bias. The little voice inside our heads starts telling us about all the things that we haven’t done, all the targets that we’ve missed and all the reasons that we’re sure to fail. Our ability to manage that voice, to demand that it changes its tune and starts championing us instead, can be the difference between success and failure. When “you’ve still got 6 miles to go, I hope your knees hold out” changes to “you’ve done 20 miles already, the finish line’s within reach” the difference is tangible. And it’s not only the internal voices that are important in helping us to achieve our goals. On race day I had teams of friends and family strategically placed at intervals along the route: cheering me on, waving signs and offering me jelly babies and bananas! The impact of this was huge. All of a sudden I wasn’t alone. For a couple of fleeting seconds I felt connected and part of a bigger team. Just imagine what a difference it could make in your business if you created a more positive script for yourself and regularly checked in with the people who champion you and believed in what you were trying to achieve.

Keep pushing

With so much invested in the run and with so many people aware of what I was trying to achieve (not to mention the TV crew following me round!) giving up was never really an option. But that doesn’t mean that it didn’t cross my mind. About three weeks before the event I had to pull up short on a training run due to knee pain and I was seriously worried that my chances of racing were over. A couple of days before the run I developed a full body rash, started running a fever and was having cold sweats – I think I caught a virus – and again the doubts crept in. And the on race day itself, around the 21 mile mark, I hit the dreaded “wall” and was convinced that I’d have to give up there an then as I had no energy left and I could hardly breath. But at every hurdle I kept pushing on. Not because I believe that anything’s possible. It’s not. I’ll never win a marathon – unless I’m the only person in the field :-). The reason I kept pushing on is because I’d done my homework. I’d put in the training hours . I’d eaten the right food. I’d chosen good shoes and even better socks (essential for anyone who fancies running a marathon themselves in the future). And most importantly I’d prepared my mind to go the distance. I’d anticipated that it wouldn’t all go according to plan and I put tactics in place to cope with it. I crossed the finish line with a smile on my face. My body ached, my lungs were stinging and I had achieved my goal.

Don’t forget to celebrate

After I collected my medal I didn’t go home and start training for my next challenge. I went out to the pub to celebrate – via a long hot shower of course ;-). This may not sound extraordinary but when I compare it to what I would normally do in a business context there is a big lesson to be learned. Believe it or not, despite the fact that I’m an actor, I don’t really like being the centre of attention. So, when my wife told me that she’d invited 40 people to celebrate with us after the race I felt pretty uncomfortable. Plenty of other human beings have run a marathon, it’s really nothing that special. My default position is to swipe things under the carpet, to acknowledge my successes briefly and then move on to the next thing. But my thinking has now changed. I realised that celebrating success wasn’t just about me, it was about recognising all the people that had been part of my journey. It was about my wife and daughter who’d put up with the relentless training schedule that had eaten into our weekends and changed the contents of our fridge. It was about the friends and family who had turned up to cheer me on along the route and it was about everybody that had read my story, pledged money to the cause and sent me beautiful messages of support. Those few hours in the pub will always be really special to me. I got a chance to relive the race from a different perspective and to create even stronger bonds with my “tribe”. Successes need to be celebrated. It’s too easy to switch focus to the next big thing as soon as a goal is ticked off the list. However, unless we give ourselves the time to enjoy our wins, we miss an important moment for reflection and connection that sets us up for continued success in the future.

I am now a runner. I’m not sure where it will take me next and I’m pretty sure I won’t be going full marathon distance in the foreseeable future, however, I do know that the experiences I have had over the last nine months will have an impact for many years to come.

What have you learned from your recent challenges? What will you do differently in the future?  I’d love to hear your thoughts, so please leave your comments in the box below.

Keep shining!

Dominic

How To Start A Pitch Or Presentation

pitch.jpg

In this video I reveal the simple secret for grabbing your audience’s attention and getting them onside from the word go.
You’ve got seven seconds to make a first impression. Make them count!!

I’d love to hear how you get on with implementing this strategy so please leave me a comment in the box below.

Keep shining!

Dominic