The Power Of Story


As I sit here winding down for the holidays I’m struck by how much storytelling features at this time of year. Whether it is the Nativity, Rudolph The Red Nosed Reindeer or the ability of the latest gadget to improve our lives, stories abound. These powerful narratives have the ability to influence not only our emotions but also our actions. So it’s no great surprise that more and more businesses are thinking about the story of their brand and how they can communicate it to their customers.
Since human beings first walked the planet we have been telling stories to each other in order to educate and enlighten. Storytelling is a shortcut to connection. It engages the imagination of the audience and get’s them to place themselves in the picture. As you think back over the last twelve months what was the story that you told to your clients and stakeholders? And what new story do you want to write as we move into 2015? The next chapter is about to begin…

I wish you a joyful festive season and a happy New Year.

Keep shining!